Top 4 B2C exhibitions to experience Korean young consumers

How to check Korean consumers' tastes I

Top 4 B2C exhibitions to experience Korean young consumers (3pages)

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Seoul International Book Fair (SIBF)

If you plan to enter Korean market soon, then you'd better visit some exhibitions prior to your move. Even we are now living in era where people buy and sell anything online, we still need to meet real consumers offline to feel and understand their taste about consumer goods. Here I suggest 4 B2C exhibitions by categories, where you can meet and listen directly how Korean consumers think about your product or services.

Lifestyle: Mega show (Venue: KINTEX, Goyang)

It is not a Hong Kong Mega show, but a biggest life style exhibition in Korea. Every year Mega show opens 5 times in Korea, and the biggest one in June at KINTEX. Mega show Inc., the company which organize the exhibition, is always trying to select best exhibitors to recommend good products covering from local foods to home interior items.

That's why you can see so many visitors who wait the show opening in the early morning. So if you want to see how Korean consumers think about life style, the Mega Show is a must see exhibition. (www.megashow.co.kr)

Food & Beverage: Seoul Cafe Show (Venue: COEX, Seoul)

Korea is one of the biggest coffee market in the world. According to a report by the International Coffee Association, Korea ranks seventh in the world in terms of coffee imports. That's why you should visit the Seoul Cafe Show in November.

It is the marketplace for business people and lovers of coffee. You can catch the trend of consumer goods regarding food & beverage including coffee, cakes and desserts. Even also there are many opportunities to find franchise business in Korea. (www.cafeshow.com)

Online game: G-Star (Venue: BEXCO, Busan)

How much time do you spend in mobile game? Korean ranks No.4 in the global game market in terms of market share, according to a report by the Korea Creative Content Agency. G-Star, the largest game exhibition in Korea, opens every November in Busan. More than 200,000 visitors attend the show to play new games, meet global game developers and enjoy the show itself.

G-star is not only a trade show but a festival for young generation, so Busan city supports the show in various ways such as transportation, promotion, etc. You can see there how Korean young generation is passionate for absorbing digital technologies. (www.gstar.or.kr)

Contents: Seoul International Book Fair (Venue: COEX, Seoul)

As we are exposed to many media channels, the number of people who read books are decreasing every year. However, many sources of movies, dramas and even games are from book contents. Seoul International Book Fair(SIBF) is also changing the way it shows the book contents following the trend.

The fair creates smart programs to attract young visitors such as the best book design of the year, book in the post media age, and selling fun goods collaborated with Bae-min (Korean leading mobile platform). You will find smart Korean visitors who enjoy book contents and it would be helpful to develop marketing plans for you. (www.sibf.or.kr)

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