[News] VM Consulting Innovates Local Tourism Contents with AI

Expanding AI Applications to Venue and Exhibition Consulting Fields I

Development of Tourism Content and Courses Utilizing Old Shops in Dongducheon, Gyeonggi Province,Korea (Source: Gyeonggi Tourism Organization)

VM Consulting, a firm specializing in venue and exhibition consulting, has announced the successful integration of the latest AI technology, ChatGPT-4, with the Korea Tourism Organization DataLab database to rediscover hidden gems and long-standing shops (known as "Nopo") in Gyeonggi Province. This innovative project has leveraged big data analytics and AI technology to shine a new light on the cultural value and local economy of Gyeonggi Province, and plans are in place to actively utilize AI technology in venue and exhibition consulting moving forward.

Through the advanced language comprehension and generation capabilities of ChatGPT-4, VM Consulting has made significant progress in analyzing and predicting tourists' preferences and trends. By conducting in-depth interviews with the owners of Nopo and analyzing the location and related data, the company has been able to design customized tourism content and courses that offer personalized travel experiences. This approach has allowed tourists to rediscover the hidden charms of Gyeonggi Province, providing a new boost to the local economy.

Furthermore, VM Consulting plans to actively incorporate AI technology into its venue and exhibition consulting services based on the successful completion of this project. This will enable data-driven decision-making at every stage, from selecting event locations to planning programs and designing participant experiences, supporting more innovative and efficient event hosting.

David Lee, CEO of VM Consulting, stated, "By utilizing cutting-edge AI technologies like ChatGPT-4, we are opening up new possibilities in developing tourism content and venue and exhibition consulting, which were previously impossible. This goes beyond simply enhancing productivity; it seeks to create new value by positively impacting local culture and economy."

(C)VM Consulting