[News] VM Consulting Discusses Cooperation Plans with Messe München Korea Representative Office

Exploring Ways to Support Korean Companies’ Expansion into the European Market through Trade Shows like IAA Mobility and Bauma I

Messe Munchen (Source: German Convention Bureau)

On the 4th, VM Consulting held discussions with the Messe München Korea Representative Office at its Seocho-dong office regarding strategies for leveraging Messe München’s global trade shows to support Korean companies.

Messe München organizes various global exhibitions across industries such as mobility, construction machinery, factory automation, and sports & leisure, including IAA Mobility, Bauma, Automatica, and ISPO. The Korea Representative Office plays a crucial role in promoting these global exhibitions within Korea and assisting Korean companies in entering the European market.

During the meeting, both parties agreed to continue discussions on various aspects such as education, consulting, and marketing to maximize the performance of participating companies. They also decided to collaborate on branding strategies to enhance the domestic promotion of Messe München exhibitions.

Notably, employees from the Messe München Korea Representative Office will attend the Global Trade Show Participation Strategy Meetup, co-hosted by Aving News and VM Consulting on the 25th. This event will provide insights into successful exhibition marketing strategies and promotional approaches, allowing them to experience various success cases firsthand.

David Lee, CEO of VM Consulting, stated, “As U.S. tariff barriers become a reality, Korean SMEs face an urgent need to expand their global market presence. Given the importance of diversifying overseas expansion, we will continue discussions with the Messe München Korea Representative Office to explore ways to support Korean companies in their international endeavors.”

(C)VM Consulting