[News] VM Consulting Commences Premium Korean Pavilion Consulting for IFA Exhibition in Germany

Korea Selected as the Guest of Honor for IFA's 100th Anniversary… Strategic Exhibition Marketing for Korean Companies I

VM Consulting announced on the 17th that it will commence consulting for the Premium Korean Pavilion at the IFA (Berlin International Consumer Electronics Show) exhibition, held in Berlin from September 6 to 10.

The Premium Korean Pavilion, organized by the Korea Federation of SMEs and the Korea Electronics and Telecommunications Industry Promotion Agency, is designed to support promising small and medium-sized enterprises (SMEs) and startups entering the European market. Twenty companies will participate.

IFA, which started in 1924, is the most significant information technology and consumer electronics exhibition in Europe and celebrates its 100th anniversary this year. Korea has been selected as the guest of honor for this milestone. Various special programs will be prepared for Korean companies to actively promote them to global buyers, venture capitalists (VCs), and the media. IFA is recognized as one of the world's top three IT exhibitions, alongside CES in the United States and MWC in Spain.

VM Consulting will provide one-on-one exhibition consulting for the 20 companies participating in the Premium Korean Pavilion and advice on the pavilion's overall booth design and operational programs.

David Lee, CEO of VM Consulting, who will be leading this consulting project, said, "In celebration of IFA's 100th anniversary, we will support Korean companies in establishing pre-business models and exhibition marketing strategies for their European market penetration," adding, "We will assist not only individual companies but also ensure the effective operation of the Korean Pavilion."

(C) VM Consulting

. Request for Contents: Contact david@vmconsulting.co.kr